Jack Wolfskin

Established in 1981, the Jack Wolfskin brand was born from a camping trip in the Canadian Rockies. A German group found the sounds of the wolves both eerie and inspiring, and when they returned home, they began to build a company centered around sustainability and uncompromising quality. The result is central Europe’s largest outdoor brand.

I am leading the efforts to grow awareness in the US and North America at large, working closely with the global team as we define a unified brand story and voice.