Jack Wolfskin

Established in 1981, the Jack Wolfskin brand was born from a camping trip in the Canadian Rockies. A German group found the sounds of the wolves eerie and inspiring, they would return home and begin yo build a company centered around sustainability and uncompromising quality. The result is central Europe’s largest outdoor brand.

I am leading the efforts to gain awareness in the US and North America at large and working closely with the global team as we find a global brand story and voice.