Skotti Grill

President & General Manager, SKOTTI GRILLS USA (Fractional Executive Role)
Built and led the U.S. business with an e-commerce-first strategy and heavy emphasis on paid advertising performance. Owned all aspects of planning, marketing, and financial management, including end-to-end oversight of paid social, search, Amazon ads, and creative testing frameworks. Optimized campaigns for efficiency and revenue growth, improving ROAS and accelerating customer acquisition while advising the German HQ team on product direction and market strategy. Launched four new products and delivered a 3 percent lift across Amazon and DTC channels in the first season. Expanded into wholesale and shaped the U.S. go-to-market strategy.