Backcountry

Director of Brand Marketing, Backcountry

Stepped into the role of Director of Brand Marketing at Backcountry, stewarding one of the most respected names in the outdoor industry. Charged with honoring a decades-long legacy while positioning the brand for its next chapter of growth, I lead brand strategy, go-to-market planning, integrated campaigns, partnerships, and owned-brand development across a 5M+ email audience and 13M monthly site visitors.

Backcountry has always been more than a retailer. It is a community built by people who live and breathe the outdoors. My role centers on protecting that authenticity while modernizing how we show up across digital, social, experiential, and retail channels. From sweepstakes and strategic partnerships to brand architecture and storytelling, I focus on aligning product, culture, and customer experience into a cohesive and forward-looking brand platform.

Entrusted with helping guide a brand of this caliber, I work cross-functionally to strengthen long-term brand equity, elevate customer connection, and ensure Backcountry continues to serve as the world’s most trusted gear destination for the next generation of outdoor enthusiasts.